The Pantone Color Institute has officially announced the color of the year 2023. This time, "Viva Magenta" has been named the trendy color for the upcoming year. Come on! Follow the article below with hypefun. to explore this color tone!

What is Viva Magenta?

The Pantone color of the year, Viva Magenta 18-1750, resonates with energy and vitality. It is a shade derived from nature, originating from the red family, and represents a new signal of strength. Viva Magenta is bold and fearless, and it is a vibrant color whose brilliance promotes a joyful and optimistic celebration, allowing creators to write a new story.

This year's color of the year is powerful and full of authority. It is a new animated red color that revels in pure joy, encouraging experimentation and self-expression without constraints, a shade that is electrifying and infinite, presented as a standout statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same zest for life and rebellious spirit. It is a bold, witty color that encompasses all.

Why Viva Magenta?

This year's decision, Pantone stated, relates to the experimental collaboration between trend experts and artificial intelligence. After those at Pantone determined that Viva Magenta would be their choice, designers at Huge input textual descriptions of the color into the AI art generator Midjourney to create the images that Pantone is using to showcase the shade. Attendees at Art Basel Miami will be able to "Step into the Magentaverse" and immerse themselves in the color.

Laurie Pressman, vice president of the Pantone Color Institute, connected Viva Magenta to how our lives have changed during the coronavirus pandemic. "Refusing to return to the life we once considered normal or status quo, instead, we are embracing the experiences we have had... seeing this as an opportunity to write a new story for ourselves and establish a new vision," she said during the announcement. "We have opened the door to a completely new way of living."

In addition to artificial intelligence and the pandemic, Pantone noted that another significant influence on their choice is the red of cochineal, a bright red natural dye made from grinding certain scale insects. The announcement emphasized that Viva Magenta is a symbol of courage — it is a familiar spin. Last year, Pantone also stated that their chosen color inspired courage, declaring that the choice for 2022, the periwinkle blue named Very Peri, had a "courageous presence" that "encouraged individual inventiveness and creativity."

Conclusion

Thus, the color of the year 2023 has officially been named "Viva Magenta". A hue of optimism, joy, mixed with a bit of boldness and innovation. We hope to see more of this color appearing in all fields soon. Stay tuned!

This article was shared by Tài Nguyễn.